The Design Genesis focuses on captivating and liberating the ETHOS OF THE FASHION PAVILION (via different zones) through the fabrication of the experiential spaces. The mode of engagement of the user to a space from DISCOMFORT to LIBERATION and Ultimately transforming as a SELF-REFLECTION is the clear aspired perception.

DARK – NEGATIVE – CALAMITOUS – CATASTROPHIC

CHAOS – HAVOC – CONFUSION – MAYHEM – COMMOTION

ANXIETY – FEAR – PERPLEXED – OVERCOME OBSTACLES

BLOSSOMING – COMFORTABLE – CONFIDENT – EXPRESSION

LIBERATION – SELF-REFLECTION
As the user ascends the ramp, he orients himself towards the “DECK”, a space which is semi-open. It makes him relate to the entire summary of the journey and leads towards liberation or self-reflection, further standing on the deck and watching the reflections on the lake.

Archasm – Fashion Pavilion, Milan – Design Entry